Websites as Gateways to Inclusive Partnerships: Examining Diversity Representation for Environmental Nonprofits and Engineering Programs in Buffalo, New York

This research paper, targeting ECSJ-DEED joint session, aims to explore the importance of diversity representation on environmental nonprofit websites, particularly in Buffalo, New York. Assessing these websites is crucial when seeking potential partners for engineering programs and community collaborations. By rigorously evaluating websites, we establish a foundation for informed partnerships that enhance engineering students' educational experiences. Websites serve as a vital medium for organizations to convey their values and goals. Meaningful collaboration between engineers and community partners can empower students, but superficial engagements may undermine their transformative potential. This research uses signaling theory and the Fitzpatrick Skin Type Scale to assess whether local diversity is reflected on websites and underscores the importance of diversity representation for credibility in environmental advocacy, offering a valuable approach for educators seeking authentic community partnerships.