Web channels in e-commerce

Abhijit Chaudhury; Debasish N. Mallick; H. Raghav Rao

doi:10.1145/357489.357515

Web channels in e-commerce

Abhijit Chaudhury
, Debasish N. Mallick
, H. Raghav Rao

Management Science and Systems

Bryant University

Research output: Contribution to journal › Article › peer-review

50 Scopus citations

Abstract

Maximizing the channel potential increases the business value of a firm's Web site.

Original language	English
Pages (from-to)	99-104
Number of pages	6
Journal	Communications of the ACM
Volume	44
Issue number	1
DOIs	https://doi.org/10.1145/357489.357515
State	Published - Jan 2001

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title = "Web channels in e-commerce",

abstract = "Maximizing the channel potential increases the business value of a firm's Web site.",

author = "Abhijit Chaudhury and Mallick, \{Debasish N.\} and \{Raghav Rao\}, H.",

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AU - Mallick, Debasish N.

AU - Raghav Rao, H.

PY - 2001/1

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N2 - Maximizing the channel potential increases the business value of a firm's Web site.

AB - Maximizing the channel potential increases the business value of a firm's Web site.

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DO - 10.1145/357489.357515

M3 - Article

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JO - Communications of the ACM

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Web channels in e-commerce

Abstract

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