Using membership fees to increase customer loyalty

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

Original language	English
Pages (from-to)	65-68
Number of pages	4
Journal	Journal of Product and Brand Management
Volume	4
Issue number	5
DOIs	https://doi.org/10.1108/10610429510103845
State	Published - Dec 1995

Access to Document

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title = "Using membership fees to increase customer loyalty",

author = "Dick, \{Alan S.\}",

year = "1995",

month = dec,

doi = "10.1108/10610429510103845",

language = "English",

volume = "4",

pages = "65--68",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "5",

}

TY - JOUR

T1 - Using membership fees to increase customer loyalty

AU - Dick, Alan S.

PY - 1995/12

Y1 - 1995/12

UR - https://www.scopus.com/pages/publications/33644965546

U2 - 10.1108/10610429510103845

DO - 10.1108/10610429510103845

M3 - Article

AN - SCOPUS:33644965546

SN - 1061-0421

VL - 4

SP - 65

EP - 68

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

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