Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model

Wencui Han; Raj Sharman; H. Raghav Rao

Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model

Wencui Han
, Raj Sharman
, H. Raghav Rao

Management Science and Systems

University of Illinois at Urbana-Champaign

Research output: Contribution to conference › Paper › peer-review

1 Scopus citations

Abstract

This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.

Original language	English
State	Published - 2015
Event	2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 - Fort Worth, United States Duration: Dec 13 2015 → Dec 16 2015

Conference

Conference	2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
Country/Territory	United States
City	Fort Worth
Period	12/13/15 → 12/16/15

Keywords

Emergency management
Location based service
Privacy/information privacy
Security

Cite this

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title = "Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model",

abstract = "This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users{\textquoteright} intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.",

keywords = "Emergency management, Location based service, Privacy/information privacy, Security",

author = "Wencui Han and Raj Sharman and Rao, \{H. Raghav\}",

note = "Publisher Copyright: {\textcopyright} 2015 Association for Information Systems. All rights reserved.; 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 ; Conference date: 13-12-2015 Through 16-12-2015",

year = "2015",

language = "English",

}

Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model. / Han, Wencui; Sharman, Raj ; Rao, H. Raghav.
2015. Paper presented at 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015, Fort Worth, United States.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services

T2 - 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015

AU - Han, Wencui

AU - Sharman, Raj

AU - Rao, H. Raghav

PY - 2015

Y1 - 2015

N2 - This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.

AB - This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.

KW - Emergency management

KW - Location based service

KW - Privacy/information privacy

KW - Security

UR - https://www.scopus.com/pages/publications/85040331691

M3 - Paper

AN - SCOPUS:85040331691

Y2 - 13 December 2015 through 16 December 2015

ER -

Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model

Abstract

Conference

Keywords

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Cite this