TRUST, RISK AND BENEFIT IN ELECTRONIC COMMERCE: WHAT ARE THE RELATIONSHIPS?

Dan J. Kim; Ki Young Lee; Doohwang Lee; Donald L. Ferrin; H. Raghav Rao

TRUST, RISK AND BENEFIT IN ELECTRONIC COMMERCE: WHAT ARE THE RELATIONSHIPS?

Dan J. Kim
, Ki Young Lee
, Doohwang Lee
, Donald L. Ferrin
, H. Raghav Rao

Management Science and Systems

Michigan State University
SUNY Buffalo

Research output: Contribution to conference › Paper › peer-review

4 Scopus citations

Abstract

What does trust mean? Is trust really important to a consumer as it relates to electronic commerce? What are the relationships between consumer trust and other variables such as a consumer’s perception of risk and a consumer’s perception of benefit? To answer these questions, this paper proposes three alternative models related to consumer trust, risk, and benefit, and tests the relationships proposed from the models using consumer behavior data collected via a Web based survey.

Original language	English
Pages	168-174
Number of pages	7
State	Published - 2003
Event	9th Americas Conference on Information Systems, AMCIS 2003 - Tampa, United States Duration: Aug 4 2003 → Aug 6 2003

Conference

Conference	9th Americas Conference on Information Systems, AMCIS 2003
Country/Territory	United States
City	Tampa
Period	08/4/03 → 08/6/03

Keywords

Consumer trust
electronic commerce
moderating and mediating effects
perceived benefit
perceived risk

Cite this

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title = "TRUST, RISK AND BENEFIT IN ELECTRONIC COMMERCE: WHAT ARE THE RELATIONSHIPS?",

abstract = "What does trust mean? Is trust really important to a consumer as it relates to electronic commerce? What are the relationships between consumer trust and other variables such as a consumer{\textquoteright}s perception of risk and a consumer{\textquoteright}s perception of benefit? To answer these questions, this paper proposes three alternative models related to consumer trust, risk, and benefit, and tests the relationships proposed from the models using consumer behavior data collected via a Web based survey.",

keywords = "Consumer trust, electronic commerce, moderating and mediating effects, perceived benefit, perceived risk",

author = "Kim, \{Dan J.\} and Lee, \{Ki Young\} and Doohwang Lee and Ferrin, \{Donald L.\} and Rao, \{H. Raghav\}",

note = "Publisher Copyright: {\textcopyright} 2003, Association for Information Systems. All rights reserved.; 9th Americas Conference on Information Systems, AMCIS 2003 ; Conference date: 04-08-2003 Through 06-08-2003",

year = "2003",

language = "English",

pages = "168--174",

}

TY - CONF

T1 - TRUST, RISK AND BENEFIT IN ELECTRONIC COMMERCE

T2 - 9th Americas Conference on Information Systems, AMCIS 2003

AU - Kim, Dan J.

AU - Lee, Ki Young

AU - Lee, Doohwang

AU - Ferrin, Donald L.

AU - Rao, H. Raghav

PY - 2003

Y1 - 2003

N2 - What does trust mean? Is trust really important to a consumer as it relates to electronic commerce? What are the relationships between consumer trust and other variables such as a consumer’s perception of risk and a consumer’s perception of benefit? To answer these questions, this paper proposes three alternative models related to consumer trust, risk, and benefit, and tests the relationships proposed from the models using consumer behavior data collected via a Web based survey.

AB - What does trust mean? Is trust really important to a consumer as it relates to electronic commerce? What are the relationships between consumer trust and other variables such as a consumer’s perception of risk and a consumer’s perception of benefit? To answer these questions, this paper proposes three alternative models related to consumer trust, risk, and benefit, and tests the relationships proposed from the models using consumer behavior data collected via a Web based survey.

KW - Consumer trust

KW - electronic commerce

KW - moderating and mediating effects

KW - perceived benefit

KW - perceived risk

UR - https://www.scopus.com/pages/publications/85019861999

M3 - Paper

AN - SCOPUS:85019861999

SP - 168

EP - 174

Y2 - 4 August 2003 through 6 August 2003

ER -

TRUST, RISK AND BENEFIT IN ELECTRONIC COMMERCE: WHAT ARE THE RELATIONSHIPS?

Abstract

Conference

Keywords

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