The skinny on celebrities: Parasocial relationships moderate the effects of thin media figures on women's body image

Much research demonstrates that exposure to thin media ideals has a negative effect on women's body image. The present research suggests a notable and important exception to this rule. The authors propose the parasocial relationship-moderation hypothesis-that parasocial, or one-sided, relationships (PSRs) moderate the effects of thin media figures on body image. Specifically, the authors propose that having a PSR with a media figure increases the likelihood of assimilating, rather than contrasting, the PSR's body to the self. Study 1 found that women who perceived similarity with a thin model felt better about their bodies than those who did not perceive similarity. Study 2 found that women were more satisfied with their bodies after exposure to a favorite celebrity they perceived as thin than a control celebrity they perceived as thin. Finally, Study 3 suggests that assimilation was the underlying mechanism of increased body satisfaction after exposure to a thin favorite celebrity.