The Representation of Altruistic and Egoistic Motivations in Popular Music over 60 Years

Lindsay Hahn; Ron Tamborini; Brian Klebig; Eric Novotny; Clare Grall; Matthias Hofer; Heysung Lee

doi:10.1080/10510974.2018.1447493

The Representation of Altruistic and Egoistic Motivations in Popular Music over 60 Years

Lindsay Hahn
, Ron Tamborini
, Brian Klebig
, Eric Novotny
, Clare Grall
, Matthias Hofer
, Heysung Lee

Communication

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Abstract

Content analyses examining the values expressed in popular music have been predominantly ad hoc, limited to antisocial themes, and lacking a comprehensive theoretical coding scheme. We applied a content analytic scheme based in the model of intuitive morality and exemplars (MIME) to examine altruistic and egoistic values in popular music over 60 years. Findings show (a) more frequent representation of egoistic than altruistic motivations, and (b) the profusion of egoistic motivations focused mostly on romantic (in adult-targeted music) but also platonic (in child-targeted music) relationships.

Original language	English
Pages (from-to)	59-78
Number of pages	20
Journal	Communication Studies
Volume	70
Issue number	1
DOIs	https://doi.org/10.1080/10510974.2018.1447493
State	Published - Jan 1 2019

Keywords

Altruistic Motivations
Content Analysis
Egoistic Motivations
Popular Media

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10.1080/10510974.2018.1447493

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abstract = "Content analyses examining the values expressed in popular music have been predominantly ad hoc, limited to antisocial themes, and lacking a comprehensive theoretical coding scheme. We applied a content analytic scheme based in the model of intuitive morality and exemplars (MIME) to examine altruistic and egoistic values in popular music over 60 years. Findings show (a) more frequent representation of egoistic than altruistic motivations, and (b) the profusion of egoistic motivations focused mostly on romantic (in adult-targeted music) but also platonic (in child-targeted music) relationships.",

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AU - Klebig, Brian

AU - Novotny, Eric

AU - Grall, Clare

AU - Hofer, Matthias

AU - Lee, Heysung

PY - 2019/1/1

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AB - Content analyses examining the values expressed in popular music have been predominantly ad hoc, limited to antisocial themes, and lacking a comprehensive theoretical coding scheme. We applied a content analytic scheme based in the model of intuitive morality and exemplars (MIME) to examine altruistic and egoistic values in popular music over 60 years. Findings show (a) more frequent representation of egoistic than altruistic motivations, and (b) the profusion of egoistic motivations focused mostly on romantic (in adult-targeted music) but also platonic (in child-targeted music) relationships.

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The Representation of Altruistic and Egoistic Motivations in Popular Music over 60 Years

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Keywords

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