Abstract
This research considers how distinct news frames work in combination to influence information processing. It extends framing research grounded in prospect theory (Tversky & Kahneman, 1981) and attribution theory (Iyengar, 1991) to study conditional framing effects on associative memory. Using a 2 × 3 experimental design embedded within a probability survey (N = 379), tests examined the effects of two different frame dimensions - loss-gain and individual-societal - on the complexity of individuals' thoughts concerning the issue of urban growth. Findings indicate that news frames interact to generate more or less complex cognitive responses, with societal-gain frame combinations generating the most detailed cognitions about the causes, components, and consequences of urban growth. Directions for research on media framing are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 102-120 |
| Number of pages | 19 |
| Journal | Human Communication Research |
| Volume | 30 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2004 |
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