The influence of memory on the speech-to-song illusion

In the speech-to-song illusion a spoken phrase is presented repeatedly and begins to sound as if it is being sung. Anecdotal reports suggest that subsequent presentations of a previously heard phrase enhance the illusion, even if several hours or days have elapsed between presentations. In Experiment 1, we examined in a controlled laboratory setting whether memory traces for a previously heard phrase would influence song-like ratings to a subsequent presentation of that phrase. The results showed that word lists that were played several times throughout the experimental session were rated as being more song-like at the end of the experiment than word lists that were played only once in the experimental session. In Experiment 2, we examined if the memory traces that influenced the speech-to-song illusion were abstract in nature or exemplar-based by playing some word lists several times during the experiment in the same voice and playing other word lists several times during the experiment but in different voices. The results showed that word lists played in the same voice were rated as more song-like at the end of the experiment than word lists played in different voices. Many previous studies have examined how various aspects of the stimulus itself influences the perception of the speech-to-song illusion. The results of the present experiments demonstrate that memory traces of the stimulus also influence the speech-to-song illusion.