The embarrassed bystander: Embarrassability and the inhibition of helping

Two studies tested whether individual differences in the tendency to experience embarrassment could predict interpersonal helping behavior (informing another individual about a correctible flaw). In Study 1, 84 participants were given a chance to help an experimenter by telling her that she had ink on her face. Some knew she had an interview immediately following the experiment; some did not. Some participants were there with a confederate; some were alone. The presence of the confederate or of the interview predicted (negatively and positively, respectively) whether the participant would point out the ink. Among those who pointed out the ink, individuals higher in embarrassability were slower to help. In Study 2, participants reported on real-life interactions with others who had a temporary flaw (e.g., food in their teeth). Conceptually replicating Study 1, participants higher in embarrassability were less likely to point out the flaw. These studies suggest that fear of embarrassment is a strong inhibitory factor in social helping situations, and that personality factors can predict who will be inhibited from helping.