Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Sang Yeon Kim; Mike Allen; Ali Gattoni; Denis Grimes; Anna M. Herrman; Han Huang; Jihyun Kim; Shan Lu; Melissa Maier; Amy May; Kim Omachinski; Kikuko Omori; Kelly Tenzek; Katie La Plant Turkiewicz; Yan Zhang

doi:10.1080/15534510.2012.658285

Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Sang Yeon Kim
, Mike Allen
, Ali Gattoni
, Denis Grimes
, Anna M. Herrman
, Han Huang
, Jihyun Kim
, Shan Lu
, Melissa Maier
, Amy May
, Kim Omachinski
, Kikuko Omori
, Kelly Tenzek
, Katie La Plant Turkiewicz
, Yan Zhang

Communication

University of Wisconsin-Milwaukee

Research output: Contribution to journal › Article › peer-review

17 Scopus citations

Abstract

Meta-analyses provide support for the improved persuasiveness of a message including: (a) evidence source qualification, (b) assertive evidence, and (c) statistical over narrative evidence. The current empirical examination seeks to determine whether the persuasiveness of a message represents the additive effect of the individual message elements. The data in this investigation support this view of message persuasiveness.

Original language	English
Pages (from-to)	65-77
Number of pages	13
Journal	Social Influence
Volume	7
Issue number	2
DOIs	https://doi.org/10.1080/15534510.2012.658285
State	Published - Apr 2012

Keywords

Additive model
Assertive evidence
Persuasion
Source qualification
Statistical evidence

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10.1080/15534510.2012.658285

Cite this

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AU - Kim, Sang Yeon

AU - Allen, Mike

AU - Gattoni, Ali

AU - Grimes, Denis

AU - Herrman, Anna M.

AU - Huang, Han

AU - Kim, Jihyun

AU - Lu, Shan

AU - Maier, Melissa

AU - May, Amy

AU - Omachinski, Kim

AU - Omori, Kikuko

AU - Tenzek, Kelly

AU - Turkiewicz, Katie La Plant

AU - Zhang, Yan

PY - 2012/4

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AB - Meta-analyses provide support for the improved persuasiveness of a message including: (a) evidence source qualification, (b) assertive evidence, and (c) statistical over narrative evidence. The current empirical examination seeks to determine whether the persuasiveness of a message represents the additive effect of the individual message elements. The data in this investigation support this view of message persuasiveness.

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KW - Assertive evidence

KW - Persuasion

KW - Source qualification

KW - Statistical evidence

UR - https://www.scopus.com/pages/publications/84863392893

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ER -

Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Abstract

Keywords

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