Supply chain management in a promotional environment

Arnd Huchzermeier; Ananth V. Iyer

doi:10.1007/3-540-28433-8_21

Supply chain management in a promotional environment

Arnd Huchzermeier
, Ananth V. Iyer

MGT Dean's Office Administration

Otto Beisheim School of Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Scopus citations

Abstract

Supply chain management deals with the effective and efficient coordination of flows of inventory, information and cash to lower the total cost of ownership. The supply chain view always starts with the point of purchase or consumption, e.g., at the retail level and follows orders upstream and product flow downstream from wholesalers, distributors, manufacturers and suppliers.

Original language	English
Title of host publication	Retailing in the 21st Century
Subtitle of host publication	Current and Future Trends
Publisher	Springer Berlin Heidelberg
Pages	325-344
Number of pages	20
ISBN (Print)	3540283994, 9783540283997
DOIs	https://doi.org/10.1007/3-540-28433-8_21
State	Published - 2006

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10.1007/3-540-28433-8_21

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abstract = "Supply chain management deals with the effective and efficient coordination of flows of inventory, information and cash to lower the total cost of ownership. The supply chain view always starts with the point of purchase or consumption, e.g., at the retail level and follows orders upstream and product flow downstream from wholesalers, distributors, manufacturers and suppliers.",

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AB - Supply chain management deals with the effective and efficient coordination of flows of inventory, information and cash to lower the total cost of ownership. The supply chain view always starts with the point of purchase or consumption, e.g., at the retail level and follows orders upstream and product flow downstream from wholesalers, distributors, manufacturers and suppliers.

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SN - 9783540283997

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BT - Retailing in the 21st Century

PB - Springer Berlin Heidelberg

ER -

Supply chain management in a promotional environment

Abstract

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