Storytelling as a Catalyst for Climate Change Communication and Empowerment

Hua Wang; Emily Coren

doi:10.1007/978-3-031-54790-4_1

Storytelling as a Catalyst for Climate Change Communication and Empowerment

Hua Wang
, Emily Coren

Communication

Stanford University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

7 Scopus citations

Abstract

In this introductory chapter, we use storytelling as an umbrella term for any type, form, genre, and practice of narrative communication. After briefly reviewing the current scientific understanding of climate change, recent public opinions about the issue, and the international community’s efforts, we point out three critical and interrelated gaps in climate change communication and articulate how narrative strategies, especially entertainment-education for social and behavior change, can effectively inspire and mobilize individuals and communities worldwide to engage in climate action and empowerment.

Original language	English
Title of host publication	Storytelling to Accelerate Climate Solutions
Publisher	Springer International Publishing
Pages	1-16
Number of pages	16
ISBN (Electronic)	9783031547904
ISBN (Print)	9783031547898
DOIs	https://doi.org/10.1007/978-3-031-54790-4_1
State	Published - Jan 1 2024

Keywords

Climate action
Climate change communication
Climate empowerment
Climate storytelling
Entertainment-education
Narrative communication

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10.1007/978-3-031-54790-4_1

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Storytelling as a Catalyst for Climate Change Communication and Empowerment

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