Social TV analytics: A novel paradigm to transform TV watching experience

The blooming online social networks have revolutionized the way information is created, disseminated and consumed, positing significant challenges to the conventional informa- tion propagation carriers, especially for the television land- scape. In this paper, we design and develop a multi-screen cloud social TV integrated with social media via a second screen as a novel paradigm in response to this trend. Our system comprises three building blocks, including a cloud based social TV system, a social TV analytics system, and a multi-screen orchestration system. In particular, we lever- age the cloud infrastructure to improve the system scalabil- ity, and design intelligent social media collection & analysis mechanisms to mine deeper social perception. Furthermore, we demonstrate two key features of our system based on a real user case. Copyright is held by the owner/author(s).