Promoting U. S. exports through more effective communication between government and business

Communication efforts of the United States government to stimulate export development in the private sector are often unsuccessful because they are not specifically designed to overcome the attitudinal and informa tional constraints of nonexporters. The author offers a strategy of export promotion that is designed to meet the decision-making needs of non exporters, and that is likely to foster greater cooperation between business and government in developing a healthy export sector for the nation.