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OpinionMiner: A novel machine learning system for web opinion mining and extraction

  • North Dakota State University
  • SUNY Buffalo

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

259 Scopus citations

Abstract

Merchants selling products on the Web often ask their customers to share their opinions and hands-on experiences on products they have purchased. Unfortunately, reading through all customer reviews is difficult, especially for popular items, the number of reviews can be up to hundreds or even thousands. This makes it difficult for a potential customer to read them to make an informed decision. The OpinionMiner system designed in this work aims to mine customer reviews of a product and extract high detailed product entities on which reviewers express their opinions. Opinion expressions are identified and opinion orientations for each recognized product entity are classified as positive or negative. Different from previous approaches that employed rule-based or statistical techniques, we propose a novel machine learning approach built under the framework of lexicalized HMMs. The approach naturally integrates multiple important linguistic features into automatic learning. In this paper, we describe the architecture and main components of the system. The evaluation of the proposed method is presented based on processing the online product reviews from Amazon and other publicly available datasets.

Original languageEnglish
Title of host publicationKDD '09
Subtitle of host publicationProceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
Pages1195-1203
Number of pages9
DOIs
StatePublished - 2009
Event15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '09 - Paris, France
Duration: Jun 28 2009Jul 1 2009

Publication series

NameProceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Conference

Conference15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '09
Country/TerritoryFrance
CityParis
Period06/28/0907/1/09

Keywords

  • Lexicalized HMMs
  • Opinion mining
  • Sentiment analysis

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