Narrative Media's Emphasis on Distinct Moral Intuitions Alters Early Adolescents' Judgments

Logic from the model of intuitive morality and exemplars (MIME) suggests that narrative media emphasizing moral intuitions can increase the salience of those intuitions in audiences. To date, support for this logic has been limited to adults. Across two studies, the present research tested MIME predictions in early adolescents (ages 10-14). The salience of care, fairness, loyalty, and authority intuitions was manipulated in a pilot study with verbal prompts (N = 87) and in the main study with a comic book (N = 107). In both studies, intuition salience was measured after induction. The pilot study demonstrated that exposure to verbal prompts emphasizing care, fairness, and loyalty increased the salience of their respective intuitions. The main study showed that exposure to comic books emphasizing all four separate intuitions increased salience of their respective intuitions in early adolescents. Results are discussed in terms of relevance for the MIME and understanding narrative media's influence on children's moral judgments.