Mood Enhancement, Self-Transcendence, and Prosociality: Selective Exposure to Self-Transcendent Media Entertainment and Prosocial Behavior

Based on mood management, hedonic contingency hypothesis, and selective exposure theories, this two-part study examined self-transcendent and hedonic entertainment selection after elevation or nontranscendent positive affect was induced (Part 1). Guided by the broaden-and-built theory of positive emotions, it also examined how positive emotions experienced after consuming selected media content motivated a helping behavior (Part 2). Approximately 1 week after an online pretest, 268 undergraduate students completed the randomized, between-subject laboratory experiment. Participants in the elevation-induction group chose to view more self-transcendent media than those in the nontranscendent but positive affect-induction condition. Additionally, more self-transcendent video exposure led to higher levels of elevation, which in turn led to a greater likelihood of help. Overall, elevation had a stronger and more stable relationship with helping than did (nontranscendent) positive affect alone. The role of media exposure types, entertainment preferences, and individual differences in the selective exposure process and helping behaviors are discussed in light of the findings.