Marketing and the Internet

H. Raghav Rao; A. F. Salam; Brian DosSantos

doi:10.1145/272287.272294

Marketing and the Internet

H. Raghav Rao
, A. F. Salam
, Brian DosSantos

Management Science and Systems

SUNY Buffalo

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Abstract

For the past few years, Internet emerged as the single greatest delivery vehicle for the virtual enterprise by removing some of the physical constraints of doing business. With its inherent benefits, the Internet has the potential of providing a possible means for a global village.

Original language	English
Pages (from-to)	32-34
Number of pages	3
Journal	Communications of the ACM
Volume	41
Issue number	3
DOIs	https://doi.org/10.1145/272287.272294
State	Published - 1998

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Marketing and the Internet

Abstract

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