It’s the Thoughts That Count: How Psychological Distance and Affect Heuristic Influence Support for Aid Response Measures During the COVID-19 Pandemic

Guided by construal level-theory, this research seeks to understand the effect of perceived psychological distance on emotions and risk perception associated with the COVID-19 pandemic in its early stage. Survey data were collected from a nationally representative U.S. adult sample (N = 1009) in April 2020. Results reveal that social distance was negatively related to emotions and risk perception. However, hypothetical distance was not significantly related to these variables. Emotions and risk perception also mediated the relationship between social distance and support for aid response measures; theoretically, we demonstrate that people evaluate risks contingent on their emotions when making decisions. This research contributes to extant literature on psychological distance and its utility in communication messaging design during public health crises.