Introduction to the special issue: Decision support issues in customer relationship management and interactive marketing for e-commerce

P. K. Kannan; H. Raghav Rao

doi:10.1016/S0167-9236(01)00103-8

Introduction to the special issue: Decision support issues in customer relationship management and interactive marketing for e-commerce

P. K. Kannan
, H. Raghav Rao

Management Science and Systems

University of Maryland, College Park

Research output: Contribution to journal › Editorial

17 Scopus citations

Original language	English
Pages (from-to)	83-84
Number of pages	2
Journal	Decision Support Systems
Volume	32
Issue number	2
DOIs	https://doi.org/10.1016/S0167-9236(01)00103-8
State	Published - Dec 2001

Access to Document

10.1016/S0167-9236(01)00103-8

Cite this

@article{5f79daf879564288b2ef648b9aea435e,

title = "Introduction to the special issue: Decision support issues in customer relationship management and interactive marketing for e-commerce",

author = "Kannan, \{P. K.\} and \{Raghav Rao\}, H.",

year = "2001",

month = dec,

doi = "10.1016/S0167-9236(01)00103-8",

language = "English",

volume = "32",

pages = "83--84",

journal = "Decision Support Systems",

issn = "0167-9236",

publisher = "Elsevier B.V.",

number = "2",

}

TY - JOUR

T1 - Introduction to the special issue

T2 - Decision support issues in customer relationship management and interactive marketing for e-commerce

AU - Kannan, P. K.

AU - Raghav Rao, H.

PY - 2001/12

Y1 - 2001/12

UR - https://www.scopus.com/pages/publications/0035546335

U2 - 10.1016/S0167-9236(01)00103-8

DO - 10.1016/S0167-9236(01)00103-8

M3 - Editorial

AN - SCOPUS:0035546335

SN - 0167-9236

VL - 32

SP - 83

EP - 84

JO - Decision Support Systems

JF - Decision Support Systems

IS - 2

ER -

Introduction to the special issue: Decision support issues in customer relationship management and interactive marketing for e-commerce

Access to Document

Other files and links

Fingerprint

Cite this