Integrated production/distribution planning in supply chains: An invited review

Managing operations in today's competitive marketplace poses a significant challenge. The traditional thought was that there were so many conflicts in the multiple demands on the operations function that trade-offs were made in achieving excellence in one or more of these dimensions. But a manufacturing revolution has changed the way managers think in managing operations. The dimensions of cost, flexibility, quality and delivery are not to be traded-off against one another but need to be simultaneously prioritized. A review on integrated production/distribution planning in supply chains is presented.