Information Seeking and Processing in the Context of Vaccine Scandals

This study employs the risk information seeking and processing (RISP) model to examine social cognitive variables that motivate active information seeking and systematic processing. The research context is the recent childhood vaccine scandals in China. As a novel contribution to the RISP literature, a significant interaction between relevant channel beliefs and perceived information gathering capacity is unveiled. This result suggests that both information quality and accessibility to information channels influence information seeking, which is an important finding with theoretical and practical implications for other science communication issues.