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I am Safe, so I will Help: Prosocial Impact of Marking Oneself Safe during Disasters

  • Samadrita Bhattacharyya
  • , Shankhadeep Banerjee
  • , Indranil Bose
  • , H. Raghav Rao
  • Indian Institute of Management Udaipur
  • Indian Institute of Management Bangalore
  • Indian Institute of Management Ahmedabad

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In the aftermath of disasters, people anxiously desire to immediately inquire or inform their loved ones about their safety. A social safety check system (SSCS) is a single-click safety status broadcasting mechanism on social platforms during crises. While millions of people use it globally during disasters, millions ignore the system. Research investigating the antecedents and consequents of SSCS adoption during disasters is scarce. We examine the unforeseen prosocial consequences (donations, volunteering, information sharing) of SSCS adoption. Based on theoretically established link between individuals’ state gratitude and prosocial tendencies, we posit that using SSCS would act as a gratitude intervention and will lead to higher prosocial intentions among adopters as compared to non-adopters. We test our hypotheses using scenario-based controlled experiment. A post-hoc study reveals the motivators and concerns in adoption of SSCS. The study investigates a sociotechnical tool in disaster management with impact on the societal welfare of disaster-hit communities.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems, ICIS 2023
Subtitle of host publication"Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
PublisherAssociation for Information Systems
ISBN (Electronic)9781713893622
StatePublished - 2023
Event44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023 - Hyderibad, India
Duration: Dec 10 2023Dec 13 2023

Publication series

NameInternational Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"

Conference

Conference44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023
Country/TerritoryIndia
CityHyderibad
Period12/10/2312/13/23

Keywords

  • controlled experiments
  • Disaster
  • prosocial
  • social platforms
  • state gratitude

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