Expanding disposition theory: Reconsidering character liking, moral evaluations, and enjoyment

In an attempt to expand the scope of the disposition theory of drama and to further explore the enjoyment of media entertainment, this article reexamines how viewers form and maintain strong feelings toward media characters. To that end, schema-theory literature is employed to offer possible alternative processes by which these bonds are first formed. Secondly, the article investigates the ways that viewers seek to perpetuate and defend those strong feelings for the sake of enjoyment. Several attitude and perception theories are examined to further inform our understanding of enjoyment. Finally, the article considers the potential implications on the disposition theory of drama and on our understanding of media enjoyment in general.