Evaluating consumer commonality leveraging consumer specific design information

When developing a product, designers must decide what consumer variation will be addressed and how they will address it, because each consumer has a unique set of human factors, preferences, personal knowledge, and solution constraints. Numerous design methodologies exist to support the design of a product or set of products that address this consumer variation. However, currently there is little work supporting the selection of a design methodology, resulting in an ad hoc or a priori decision before conceptual design begins. This paper presents an affordance-based design method for use prior to conceptual design to help designers understand the consumer variation that is present. This facilitates the creation of a product or set of products that meets the demands of both the consumer(s) and the organization that is developing the product. Once consumer variation is understood, conceptual design can be performed with a more complete understanding of the overall problem.