@inproceedings{87ba990f190442388c3cbfc852011450,
title = "Effects of Personalized Nudging in eLearning Environments",
abstract = "We explore how eLearners{\textquoteright} engagement and performance can be influenced by digital nudges. We examine how personalized nudges with self-reference content and social comparison content encourage eLearners' engagement and performance. We perform an experiment with 515 students in a hybrid undergraduate course, randomly assigning participants to receive one of five types of digital nudges for certain course assignments. We examine how these nudges affect proactive assignment activity, assignment performance, as well as self-reported motivation, self-comparisons and perceived usefulness of nudges. We will model between-group differences and pre-post differences to examine the effect of personalized nudges on user engagement and performance, comparing participants who received different types of personalized nudges with participants who received generic (i.e. non-personalized) nudges. Our study extends existing nudge research to user engagement in eLearning environments. We also contribute to theories of self-reference, social norms, and social comparison on personalization of the learning process through digital nudges.",
keywords = "Digital nudging, eLearning systems, personalized nudging, self-reference, social comparison, social norms, user engagement",
author = "Yuhui Zhang and Laura Amo and Dianna Cichocki",
note = "Publisher Copyright: {\textcopyright} 2023 International Conference on Information Systems, ICIS 2023: {"}Rising like a Phoenix: Emerging from the Pandemic and Reshaping Hu. All Rights Reserved.; 44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023 ; Conference date: 10-12-2023 Through 13-12-2023",
year = "2023",
language = "English",
series = "International Conference on Information Systems, ICIS 2023: {"}Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies{"}",
publisher = "Association for Information Systems",
booktitle = "International Conference on Information Systems, ICIS 2023",
address = "United States",
}