Correlates of store brand proneness: Some empirical observations

Alan Dick; Arun Jain; Paul Richardson

doi:10.1108/10610429510097663

Correlates of store brand proneness: Some empirical observations

Alan Dick
, Arun Jain
, Paul Richardson

Marketing

SUNY Buffalo
Loyola University Chicago

Research output: Contribution to journal › Article › peer-review

162 Scopus citations

Original language	English
Pages (from-to)	15-22
Number of pages	8
Journal	Journal of Product and Brand Management
Volume	4
Issue number	4
DOIs	https://doi.org/10.1108/10610429510097663
State	Published - Oct 1995

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10.1108/10610429510097663

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title = "Correlates of store brand proneness: Some empirical observations",

author = "Alan Dick and Arun Jain and Paul Richardson",

year = "1995",

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AU - Jain, Arun

AU - Richardson, Paul

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Correlates of store brand proneness: Some empirical observations

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