@inproceedings{df8cb9e4e14b44528983864ae5fed52f,
title = "Conjoint-HoQ: A quantitative methodology for consumer-driven design",
abstract = "This paper presents a methodology, Conjoint-HoQ, which is meant to provide an improvement over the current House of Quality (HoQ) tool. The improvement comes in the form of quantitative technical information - replacing the qualitative nature of the current HoQ - through integration of conjoint analysis into the HoQ framework. The steps of the ConjointHoQ method are presented in detail with an accompanying hypothetical example, the design of a hair dryer. A number of research issues critical to implementation in industry are also identified and discussed. The resulting methodology is representative of design tools seen as vital to supporting the emerging paradigm of mass-customization.",
keywords = "Conjoint analysis, Conjoint-HoQ, Customer driven design, Decision-based design, House of quality, Masscustomization, Quality function deployment (QFD)",
author = "Olewnik, \{Andrew T.\} and Lewis, \{Kemper E.\}",
year = "2008",
doi = "10.1115/DETC2007-35568",
language = "English",
isbn = "0791848027",
series = "2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007",
pages = "207--217",
booktitle = "2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007",
note = "33rd Design Automation Conference, presented at - 2007 ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2007 ; Conference date: 04-09-2007 Through 07-09-2007",
}