Abstract
To determine positive and negative beliefs about light cigarettes and potential reduced exposure products (PREPs) among college student smokers and non-smokers. Methods: A web-based survey conducted in October-November 2004 among 424 students rating 5 advertisements for cigarette brands (Marlboro Red, Light, and Ultralight; Quest; Eclipse) on 28 items tapping positive and negative product expectancies. Results: Marlboro Light and Ultralight were rated more positively and less negatively than their Red counterpart. PRBPs showed low positive and negative ratings relative to Marlboro Light. Positive expectancies were significantly related to willingness to try each brand. Conclusions: Advertising plays a role in influencing how college students view light and PREP cigarette brands.
| Original language | English |
|---|---|
| Pages (from-to) | 402-410 |
| Number of pages | 9 |
| Journal | American Journal of Health Behavior |
| Volume | 31 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2007 |
Keywords
- Advertising
- Lights
- Preps
- Smoking
- Young adults
Fingerprint
Dive into the research topics of 'College students' expectancies for light cigarettes and potential reduced exposure products'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver