Choose wisely: Individual and situational influences on the effectiveness of social media

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Consumer Psychology in a Social Media World
Publisher	Taylor and Francis Inc.
Pages	154-168
Number of pages	15
ISBN (Electronic)	9781317502067
ISBN (Print)	9780765646934
DOIs	https://doi.org/10.4324/9781315714790
State	Published - Sep 16 2015

Access to Document

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title = "Choose wisely: Individual and situational influences on the effectiveness of social media",

author = "Green, \{Melanie C.\} and Jenna Clark",

year = "2015",

month = sep,

day = "16",

doi = "10.4324/9781315714790",

language = "English",

isbn = "9780765646934",

pages = "154--168",

booktitle = "Consumer Psychology in a Social Media World",

publisher = "Taylor and Francis Inc.",

address = "United States",

}

TY - CHAP

T1 - Choose wisely

T2 - Individual and situational influences on the effectiveness of social media

AU - Green, Melanie C.

AU - Clark, Jenna

PY - 2015/9/16

Y1 - 2015/9/16

UR - https://www.scopus.com/pages/publications/84960246261

U2 - 10.4324/9781315714790

DO - 10.4324/9781315714790

M3 - Chapter

AN - SCOPUS:84960246261

SN - 9780765646934

SP - 154

EP - 168

BT - Consumer Psychology in a Social Media World

PB - Taylor and Francis Inc.

ER -