Bus rapid transit identity meets universal design

As bus rapid transit (BRT) systems continue to become more popular and as capital expenditure for such projects continues to grow, careful consideration of BRT identity design becomes ever more necessary. Properly considered identity systems can ensure accessibility to and usability of physical features and can also ensure that BRT systems are accessible and practical to use. Based on the seven principles of universal design, this article proposes a basic means to evaluate existing and planned BRT identity systems. The article concludes with recommendations for evaluators and guidelines for designers of BRT identity systems that will help to ensure the practical usability of BRT identity systems by a broad audience of diverse users, regardless of physical, cognitive or situational ability.