Benchmarking technique in e-business using the Galileo method

Cheul Rhee; Junghoon Moon; G. Lawrence Sanders; Youngchan Choe

doi:10.1109/HICSS.2009.88

Benchmarking technique in e-business using the Galileo method

Cheul Rhee
, Junghoon Moon
, G. Lawrence Sanders
, Youngchan Choe

Management Science and Systems

SUNY Buffalo
Korea Advanced Institute of Science and Technology
Seoul National University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

We propose a benchmarking technique that is combined with customer's cognitive structures. Customer's cognitive structures are determined using a multi-dimensional scaling tool that has been often used in marketing to analyze customer's behaviors. In this paper, a unique multi-dimensional scaling method is used, not only to analyze customer's behaviors, but also to perform the proposing benchmarking analysis. To do this, a survey was conducted to obtain customer's cognitive data and the Galileo method was applied to this data to obtain customer's cognitive map. A benchmarking method was then proposed based on this cognitive map. The efficacy of the proposed benchmarking method is also discussed with another data set.

Original language	English
Title of host publication	Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS
DOIs	https://doi.org/10.1109/HICSS.2009.88
State	Published - 2009
Event	42nd Annual Hawaii International Conference on System Sciences, HICSS - Waikoloa, HI, United States Duration: Jan 5 2009 → Jan 9 2009

Publication series

Name	Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

Conference

Conference	42nd Annual Hawaii International Conference on System Sciences, HICSS
Country/Territory	United States
City	Waikoloa, HI
Period	01/5/09 → 01/9/09

Access to Document

10.1109/HICSS.2009.88

Cite this

@inproceedings{72aa76fa30a547ffb2580e92c1a3a5e8,

title = "Benchmarking technique in e-business using the Galileo method",

abstract = "We propose a benchmarking technique that is combined with customer's cognitive structures. Customer's cognitive structures are determined using a multi-dimensional scaling tool that has been often used in marketing to analyze customer's behaviors. In this paper, a unique multi-dimensional scaling method is used, not only to analyze customer's behaviors, but also to perform the proposing benchmarking analysis. To do this, a survey was conducted to obtain customer's cognitive data and the Galileo method was applied to this data to obtain customer's cognitive map. A benchmarking method was then proposed based on this cognitive map. The efficacy of the proposed benchmarking method is also discussed with another data set.",

author = "Cheul Rhee and Junghoon Moon and Sanders, \{G. Lawrence\} and Youngchan Choe",

year = "2009",

doi = "10.1109/HICSS.2009.88",

language = "English",

isbn = "9780769534503",

series = "Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS",

booktitle = "Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS",

note = "42nd Annual Hawaii International Conference on System Sciences, HICSS ; Conference date: 05-01-2009 Through 09-01-2009",

}

Rhee, C, Moon, J, Sanders, GL & Choe, Y 2009, Benchmarking technique in e-business using the Galileo method. in Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS., 4755761, Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS, 42nd Annual Hawaii International Conference on System Sciences, HICSS, Waikoloa, HI, United States, 01/5/09. https://doi.org/10.1109/HICSS.2009.88

Benchmarking technique in e-business using the Galileo method. / Rhee, Cheul; Moon, Junghoon; Sanders, G. Lawrence et al.
Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS. 2009. 4755761 (Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Benchmarking technique in e-business using the Galileo method

AU - Rhee, Cheul

AU - Moon, Junghoon

AU - Sanders, G. Lawrence

AU - Choe, Youngchan

PY - 2009

Y1 - 2009

N2 - We propose a benchmarking technique that is combined with customer's cognitive structures. Customer's cognitive structures are determined using a multi-dimensional scaling tool that has been often used in marketing to analyze customer's behaviors. In this paper, a unique multi-dimensional scaling method is used, not only to analyze customer's behaviors, but also to perform the proposing benchmarking analysis. To do this, a survey was conducted to obtain customer's cognitive data and the Galileo method was applied to this data to obtain customer's cognitive map. A benchmarking method was then proposed based on this cognitive map. The efficacy of the proposed benchmarking method is also discussed with another data set.

AB - We propose a benchmarking technique that is combined with customer's cognitive structures. Customer's cognitive structures are determined using a multi-dimensional scaling tool that has been often used in marketing to analyze customer's behaviors. In this paper, a unique multi-dimensional scaling method is used, not only to analyze customer's behaviors, but also to perform the proposing benchmarking analysis. To do this, a survey was conducted to obtain customer's cognitive data and the Galileo method was applied to this data to obtain customer's cognitive map. A benchmarking method was then proposed based on this cognitive map. The efficacy of the proposed benchmarking method is also discussed with another data set.

UR - https://www.scopus.com/pages/publications/78650760483

U2 - 10.1109/HICSS.2009.88

DO - 10.1109/HICSS.2009.88

M3 - Conference contribution

AN - SCOPUS:78650760483

SN - 9780769534503

T3 - Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

BT - Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

T2 - 42nd Annual Hawaii International Conference on System Sciences, HICSS

Y2 - 5 January 2009 through 9 January 2009

ER -

Benchmarking technique in e-business using the Galileo method

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