TY - GEN
T1 - Assortment Planning with Sponsored Products
AU - Tang, Shaojie
AU - Cai, Shuzhang
AU - Yuan, Jing
AU - Han, Kai
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - In the rapidly evolving landscape of retail, assortment planning plays a crucial role in determining the success of a business. With the rise of sponsored products and their increasing prominence in online marketplaces, retailers face new challenges in effectively managing their product assortment in the presence of sponsored products. Remarkably, previous research in assortment planning largely overlooks the existence and impact of sponsored products. Instead, they often simplify by assuming that all products are non-sponsored, allowing any product to be freely added to or omitted from the recommendation list. This research gap highlights the need for a more comprehensive investigation into the assortment planning challenge, particularly when sponsored products are involved. We formulate the assortment planning problem in the presence of sponsored products as a combinatorial optimization task. The ultimate objective is to compute an assortment plan that optimizes expected revenue while considering the specific requirements of placing sponsored products strategically.
AB - In the rapidly evolving landscape of retail, assortment planning plays a crucial role in determining the success of a business. With the rise of sponsored products and their increasing prominence in online marketplaces, retailers face new challenges in effectively managing their product assortment in the presence of sponsored products. Remarkably, previous research in assortment planning largely overlooks the existence and impact of sponsored products. Instead, they often simplify by assuming that all products are non-sponsored, allowing any product to be freely added to or omitted from the recommendation list. This research gap highlights the need for a more comprehensive investigation into the assortment planning challenge, particularly when sponsored products are involved. We formulate the assortment planning problem in the presence of sponsored products as a combinatorial optimization task. The ultimate objective is to compute an assortment plan that optimizes expected revenue while considering the specific requirements of placing sponsored products strategically.
KW - Assortment optimization
KW - Sponsored products
KW - Submodular optimization
UR - https://www.scopus.com/pages/publications/105000709065
U2 - 10.1007/978-981-96-1090-7_19
DO - 10.1007/978-981-96-1090-7_19
M3 - Conference contribution
AN - SCOPUS:105000709065
SN - 9789819610891
T3 - Lecture Notes in Computer Science
SP - 227
EP - 238
BT - Computing and Combinatorics - 30th International Conference, COCOON 2024, Proceedings
A2 - Chen, Yong
A2 - Gao, Xiaofeng
A2 - Sun, Xiaoming
A2 - Zhang, An
PB - Springer Science and Business Media Deutschland GmbH
T2 - 30th International Computing and Combinatorics Conference, COCOON 2024
Y2 - 23 August 2024 through 25 August 2024
ER -