AN EXPLORATORY ANALYSIS OF INFORMATION CONTENT OF CORPORATE WEB PAGES AS ADVERTISING MEDIA

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	469-470
Number of pages	2
State	Published - 1996
Event	17th International Conference on Information Systems, ICIS 1996 - Cleveland, United States Duration: Dec 16 1996 → Dec 18 1996

Conference	17th International Conference on Information Systems, ICIS 1996
Country/Territory	United States
City	Cleveland
Period	12/16/96 → 12/18/96

Cite this

@conference{f19dc6de64714499810e4f6a37f329da,

title = "AN EXPLORATORY ANALYSIS OF INFORMATION CONTENT OF CORPORATE WEB PAGES AS ADVERTISING MEDIA",

author = "Salam, \{A. F.\} and Rao, \{H. R.\} and Pegels, \{C. C.\}",

year = "1996",

language = "English",

pages = "469--470",

note = "17th International Conference on Information Systems, ICIS 1996 ; Conference date: 16-12-1996 Through 18-12-1996",

}

TY - CONF

T1 - AN EXPLORATORY ANALYSIS OF INFORMATION CONTENT OF CORPORATE WEB PAGES AS ADVERTISING MEDIA

AU - Salam, A. F.

AU - Rao, H. R.

AU - Pegels, C. C.

PY - 1996

Y1 - 1996

UR - https://www.scopus.com/pages/publications/85138708825

M3 - Paper

AN - SCOPUS:85138708825

SP - 469

EP - 470

T2 - 17th International Conference on Information Systems, ICIS 1996

Y2 - 16 December 1996 through 18 December 1996

ER -