An exploration of public reaction to the OPM data breach notifications

Rohit Valecha; Eric Bachura; Rui Chen; H. Raghav Rao

doi:10.1007/978-3-319-69644-7_19

An exploration of public reaction to the OPM data breach notifications

Rohit Valecha
, Eric Bachura
, Rui Chen
, H. Raghav Rao

Management Science and Systems

University of Texas at San Antonio
Iowa State University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

4 Scopus citations

Abstract

With the number of data breaches swelling, people are likely to not respond adequately and ignore the breach notifications altogether. Ignorance of breach notifications creates a perfect storm of cyclical outrage and apathy that criminals can use to their advantage. In this research-in-progress paper, we explore public reactions to breach notifications for addressing two research questions: (1) with more and more information related to the breach, do people become apathetic towards that breach? (2) at what point do people simply tune out information related to the breach? The results of the sentiment analysis show that public express anxiety when there is a fear of being affected by the breach, and public express anger when there are lack of measures to safeguard the data. Sadness is the most strongly expressed emotion in response to the severity of the breach. After the public has received sufficient details about the event, they start to tune out information related to the breach event.

Original language	English
Title of host publication	Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers
Editors	Han Zhang, Jukka Heikkila, Hongxiu Li, Ming Fan, Michael J. Shaw
Publisher	Springer Verlag
Pages	185-191
Number of pages	7
ISBN (Print)	9783319696430
DOIs	https://doi.org/10.1007/978-3-319-69644-7_19
State	Published - 2017
Event	15th Annual Workshop on e-Business, WeB 2016 - Dublin, Ireland Duration: Dec 10 2016 → Dec 10 2016

Publication series

Name	Lecture Notes in Business Information Processing
Volume	296
ISSN (Print)	1865-1348

Conference

Conference	15th Annual Workshop on e-Business, WeB 2016
Country/Territory	Ireland
City	Dublin
Period	12/10/16 → 12/10/16

Keywords

Emotions
OPM breach
Public reaction
Sentiments
Twitter microblog

Access to Document

10.1007/978-3-319-69644-7_19

Cite this

Valecha, R., Bachura, E., Chen, R., & Raghav Rao, H. (2017). An exploration of public reaction to the OPM data breach notifications. In H. Zhang, J. Heikkila, H. Li, M. Fan, & M. J. Shaw (Eds.), Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers (pp. 185-191). (Lecture Notes in Business Information Processing; Vol. 296). Springer Verlag. https://doi.org/10.1007/978-3-319-69644-7_19

Valecha, Rohit ; Bachura, Eric ; Chen, Rui et al. / An exploration of public reaction to the OPM data breach notifications. Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers. editor / Han Zhang ; Jukka Heikkila ; Hongxiu Li ; Ming Fan ; Michael J. Shaw. Springer Verlag, 2017. pp. 185-191 (Lecture Notes in Business Information Processing).

@inproceedings{036c134fe0914be1a31c8ff0bd60078c,

title = "An exploration of public reaction to the OPM data breach notifications",

abstract = "With the number of data breaches swelling, people are likely to not respond adequately and ignore the breach notifications altogether. Ignorance of breach notifications creates a perfect storm of cyclical outrage and apathy that criminals can use to their advantage. In this research-in-progress paper, we explore public reactions to breach notifications for addressing two research questions: (1) with more and more information related to the breach, do people become apathetic towards that breach? (2) at what point do people simply tune out information related to the breach? The results of the sentiment analysis show that public express anxiety when there is a fear of being affected by the breach, and public express anger when there are lack of measures to safeguard the data. Sadness is the most strongly expressed emotion in response to the severity of the breach. After the public has received sufficient details about the event, they start to tune out information related to the breach event.",

keywords = "Emotions, OPM breach, Public reaction, Sentiments, Twitter microblog",

author = "Rohit Valecha and Eric Bachura and Rui Chen and \{Raghav Rao\}, H.",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2017.; 15th Annual Workshop on e-Business, WeB 2016 ; Conference date: 10-12-2016 Through 10-12-2016",

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doi = "10.1007/978-3-319-69644-7\_19",

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}

Valecha, R, Bachura, E, Chen, R & Raghav Rao, H 2017, An exploration of public reaction to the OPM data breach notifications. in H Zhang, J Heikkila, H Li, M Fan & MJ Shaw (eds), Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers. Lecture Notes in Business Information Processing, vol. 296, Springer Verlag, pp. 185-191, 15th Annual Workshop on e-Business, WeB 2016, Dublin, Ireland, 12/10/16. https://doi.org/10.1007/978-3-319-69644-7_19

An exploration of public reaction to the OPM data breach notifications. / Valecha, Rohit; Bachura, Eric; Chen, Rui et al.
Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers. ed. / Han Zhang; Jukka Heikkila; Hongxiu Li; Ming Fan; Michael J. Shaw. Springer Verlag, 2017. p. 185-191 (Lecture Notes in Business Information Processing; Vol. 296).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Bachura, Eric

AU - Chen, Rui

AU - Raghav Rao, H.

N1 - Publisher Copyright: © Springer International Publishing AG 2017.

PY - 2017

Y1 - 2017

N2 - With the number of data breaches swelling, people are likely to not respond adequately and ignore the breach notifications altogether. Ignorance of breach notifications creates a perfect storm of cyclical outrage and apathy that criminals can use to their advantage. In this research-in-progress paper, we explore public reactions to breach notifications for addressing two research questions: (1) with more and more information related to the breach, do people become apathetic towards that breach? (2) at what point do people simply tune out information related to the breach? The results of the sentiment analysis show that public express anxiety when there is a fear of being affected by the breach, and public express anger when there are lack of measures to safeguard the data. Sadness is the most strongly expressed emotion in response to the severity of the breach. After the public has received sufficient details about the event, they start to tune out information related to the breach event.

AB - With the number of data breaches swelling, people are likely to not respond adequately and ignore the breach notifications altogether. Ignorance of breach notifications creates a perfect storm of cyclical outrage and apathy that criminals can use to their advantage. In this research-in-progress paper, we explore public reactions to breach notifications for addressing two research questions: (1) with more and more information related to the breach, do people become apathetic towards that breach? (2) at what point do people simply tune out information related to the breach? The results of the sentiment analysis show that public express anxiety when there is a fear of being affected by the breach, and public express anger when there are lack of measures to safeguard the data. Sadness is the most strongly expressed emotion in response to the severity of the breach. After the public has received sufficient details about the event, they start to tune out information related to the breach event.

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KW - OPM breach

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KW - Twitter microblog

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ER -

Valecha R, Bachura E, Chen R, Raghav Rao H. An exploration of public reaction to the OPM data breach notifications. In Zhang H, Heikkila J, Li H, Fan M, Shaw MJ, editors, Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers. Springer Verlag. 2017. p. 185-191. (Lecture Notes in Business Information Processing). doi: 10.1007/978-3-319-69644-7_19

An exploration of public reaction to the OPM data breach notifications

Abstract

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Keywords

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