Alcohol themes within country-western songs

Cultural norms regarding alcohol use and drinking behavior can be communicated through the lyrics of songs. An analysis of alcohol themes in country - western lyrics was undertaken. Seven categories emerged from a rational clustering procedure used with 58 alcohol-related lyrics. Almost two-thirds of the lyrics were placed in three of the categories, labeled Existential Dilemmas and Lessons Learned, Loneliness and Lost Love, and Negative Consequences. There were few references to drinking for positive, celebratory reasons. Implications for prevention efforts and for further research on drinkers' perceptions and the relationship between popular culture and drinking behavior are discussed.