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Agent-Based Modeling of Consumer Choice by Utilizing Crowdsourced Data and Deep Learning

  • SUNY Buffalo

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

People’s opinions are one of the defining factors that turn spaces into meaningful places. Online platforms such as Yelp allow users to publish their reviews on businesses. To understand reviewers’ opinion formation processes and the emergent patterns of published opinions, we utilize natural language processing (NLP) techniques especially that of aspect-based sentiment analysis methods (a deep learning approach) on a geographically explicit Yelp dataset to extract and categorize reviewers’ opinion aspects on places within urban areas. Such data is then used as a basis to inform an agent-based model, where consumers’ (i.e., agents’) choices are based on their characteristics and preferences. The results show the emergent patterns of reviewers’ opinions and the influence of these opinions on others. As such this work demonstrates how using deep learning techniques on geospatial data can help advance our understanding of place and cities more generally.

Original languageEnglish
Title of host publication12th International Conference on Geographic Information Science, GIScience 2023
EditorsRoger Beecham, Jed A. Long, Dianna Smith, Qunshan Zhao, Sarah Wise
PublisherSchloss Dagstuhl- Leibniz-Zentrum fur Informatik GmbH, Dagstuhl Publishing
ISBN (Electronic)9783959772884
DOIs
StatePublished - Sep 2023
Event12th International Conference on Geographic Information Science, GIScience 2023 - Leeds, United Kingdom
Duration: Sep 12 2023Sep 15 2023

Publication series

NameLeibniz International Proceedings in Informatics, LIPIcs
Volume277
ISSN (Print)1868-8969

Conference

Conference12th International Conference on Geographic Information Science, GIScience 2023
Country/TerritoryUnited Kingdom
CityLeeds
Period09/12/2309/15/23

Keywords

  • agent-based modeling
  • aspect-category sentiment analysis
  • consumer choice
  • online restaurant reviews

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