TY - GEN
T1 - A social presence model of task performance
T2 - America�s Conference on Information Systems: A Tradition of Innovation, AMCIS 2017
AU - Parameswaran, Srikanth
AU - Kishore, Rajiv
N1 - Publisher Copyright:
© 2017 AIS/ICIS Administrative Office. All Rights Reserved.
PY - 2017
Y1 - 2017
N2 - Using the Elaboration Likelihood Model, we build a social presence model of task performance and hypothesize that social presence impacts task performance through two routes – central and peripheral. Using a meta- analytic sample of 80 studies, we test our model with the multivariate meta-analytic structural equation modeling methodology. We find support for all our hypotheses. We show that in the central route, social presence positively impacts task performance through its positive effect on flow. In the peripheral route, social presence positively impacts trust, which in turn negatively impacts task effort. Finally, reduced task effort improves task performance. We also show the moderating role of task complexity, which negatively moderates the social presence-flow relationship and positively moderates the social-presence-trust relationship.
AB - Using the Elaboration Likelihood Model, we build a social presence model of task performance and hypothesize that social presence impacts task performance through two routes – central and peripheral. Using a meta- analytic sample of 80 studies, we test our model with the multivariate meta-analytic structural equation modeling methodology. We find support for all our hypotheses. We show that in the central route, social presence positively impacts task performance through its positive effect on flow. In the peripheral route, social presence positively impacts trust, which in turn negatively impacts task effort. Finally, reduced task effort improves task performance. We also show the moderating role of task complexity, which negatively moderates the social presence-flow relationship and positively moderates the social-presence-trust relationship.
KW - Elaboration likelihood model
KW - Flow
KW - Meta-analytic structural equation model
KW - Social presence
KW - Task complexity
KW - Task performance
KW - Trust
UR - https://www.scopus.com/pages/publications/85048437898
M3 - Conference contribution
AN - SCOPUS:85048437898
T3 - AMCIS 2017 - America's Conference on Information Systems: A Tradition of Innovation
BT - AMCIS 2017 - America's Conference on Information Systems
PB - Americas Conference on Information Systems
Y2 - 10 August 2017 through 12 August 2017
ER -