A cancer genetics education campaign: Delivering parallel messages to clinicians and the public

Background. Up to 10% of all cancers are thought to have a familial basis through complex interactions between genes and environment. Methods. A community-wide education campaign was conducted that included several elements: a five part television news series; an educational newsletter; web site pages and links to educational materials; a Continuing Medical Education (CME) program for professionals; and an evaluation survey. Results. Survey estimates revealed that 39,000 households recalled seeing the series; 14,800 households changed their views about the risks of hereditary cancers; and about 9,900 households were made more aware/informed about cancer and hereditary risk. Conclusion. This awareness campaign broadened public knowledge about the myths and realities associated with genetic factors and cancer risk. It reinforced the importance of early screening for persons at high risk of cancer due to hereditary factors.